About
Reza Riazi, dental practice operations consultant.
I build the administrative systems a dental practice runs on and train the whole team to run them, so the office stops depending on one person. My company, Blufeeld Inc., is based in Toronto and works with practices across Canada and the US.
- Electrical engineer
- 15 years in IT infrastructure
- 6 years in dental offices
- US and Canada
Engineer first, then dental offices.
I trained as an electrical engineer and spent fifteen years building and running the infrastructure other businesses depended on: servers, Active Directory, backups, network security and disaster recovery, for a US healthcare provider and a Toronto energy utility.
Then I spent six years in dental offices in the US and Canada, setting up new practices from the start and reorganizing existing ones.
Where the CrossDesk Method came from.
The plan was a six-chair practice where a dentist could lease a chair and walk into a working business, with trained administrative staff, equipment and systems already running. I did not raise the capital for the real estate. But designing that office forced me to solve the part that mattered most: the operating layer.
I used the tools from my infrastructure work, Lean and Six Sigma: find the constraint, write the standard, measure defects instead of volume. Which systems a practice needs, in what order, who runs them, and how you train a team so the knowledge stays in the building when a person leaves. That is the CrossDesk Method™.
What it changed in a real practice.
I deployed it at Tooth Fairy Kids, a young paediatric practice in North Vancouver. Measured per clinical day, its first full year against its most recent: corrections down 75%, avoidable write-offs down 60% as a share of production, production up 56% with the same chairs and staff. Read the full case study.
Why both halves matter.
Your IT company keeps the server up. A practice management consultant fixes the process. Neither can do the other’s job, so the problems between them stay where they are. Because I have done both, I can implement what I recommend, and that is the difference between a report and a result.